We were the people who, 28 years ago, created, developed and made popular, the "green" and "blue" aloe products, now copied by all sunblock makers. The SolRx difference is that our aloe products are made with certified organic aloe, and the mass market brands are not.
A good analogy might be to compare SolRx Certified organic aloe with fresh squeezed orange juice, and the mass market aloe products with a lower end orange juice from concentrate.
You'll notice the difference in function: better quality aloe onto your skin yields better results.